McCann Detroit Strengthens Presence In Medical Category

Released on = January 10, 2007, 10:13 am

Press Release Author = CJPS Enterprises

Industry = Small Business

Press Release Summary = CJPS Enterprises of Bloomfield Hills, Michigan
(www.cjps-enterprises.com), directs Pipeline communications and assists companies
that want to form profitable alliances.

Press Release Body = BIRMINGHAM, Mich. - January 2, 2007 - McCann Erickson Detroit
has been awarded the strategic, creative and media responsibilities for promoting
the new Michigan Life Science Pipeline. The Pipeline is a mechanism designed to make
it easier for companies both outside the state and within the state to grow their
life science business in Michigan, quickly and profitably. This latest account win
is further evidence of McCann Detroit\'s increasing expertise in the life sciences
area, fueled by last year\'s Detroit Medical Center account win. Funded as part of
the 21st Century Jobs Fund initiative signed into law last November, the Michigan
Life Science Pipeline will help companies leverage the technology, intellectual
property and manufacturing capability in the state, and facilitate access to
funding. CJPS Enterprises of Bloomfield Hills, Michigan (www.cjps-enterprises.com),
directs Pipeline communications and assists companies that want to form profitable
alliances. "We are excited to help companies grow their medical device and life
science business in the state of Michigan. The State of Michigan has great resources
and a $2 billion jobs fund that can be unleashed to propel us into the 21st
century," said Christophe Sevrain, CEO of CJPS Enterprises.

McCann\'s DMC campaign has provided momentum in this area. The new "Rebel"campaign
put DMC on the front burner of public opinion as the one group of Detroit area
hospitals that is on the patient\'s side (instead of the medical establishment). The
campaign features the theme, "A better way to get better."

Garry Neel, McCann Worldgroup Detroit CEO states, "McCann is finding that our skills
in technical communications combined with our creativity and Worldgroup resource
pool can provide our life sciences clients with the necessary tools to make an
immediate and profound impact in the market place. We are pleased that this
specialty is being recognized and rewarded."

McCann Detroit\'s expertise in the medical category was recently acknowledged at the
2006 MarCom Creative Awards, an international marketing and communications
competition. McCann Erickson garnered one Platinum and two Gold awards. In addition
to bringing home the Gold for the Delphi OEM print campaign, McCann won two awards
for Delphi Medical Systems work. This print marked Delphi\'s move into the medical
devices space with a clean, stylish effort built around Delphi\'s core connectivity
product.

About McCann Erickson
McCann Erickson\'s Birmingham, Mich. office creates advertising and integrated
marketing communications programs for Buick Motor Division; General Motors
Corporation (Corporate Advertising); Delphi; Honeywell Consumer Product Group\'s
Prestone, FRAM and Autolite divisions; Detroit Medical Center; Travel Michigan; and
a variety of other clients.

McCann Worldgroup is the world\'s largest multinational advertising agency system,
with operations in 131 countries. It is part of the Interpublic Group of Companies,
Inc. (NYSE: IPG). To find out more about McCann Erickson, visit its Web site at
www.mccann.com.

Contact:
Marci Benson, McCann Erickson, marci.benson@mccann.com, 248.203.8260

Michelle Nee, CJPS Enterprises, michelle@cjps-enterprises.com, 248.593.1264


Web Site = http://www.cjps-enterprises.com

Contact Details = Marci Benson
39533 Woodward Avenue, Suite 175
Bloomfield Hills , 48304
$$country

248.593.1264
mktg@cjps-enterprises.com
http://www.cjps-enterprises.com

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